Advertising in Germany: October 2021 review.

TV advertising made the most increase in the period

In the months from January to October 2021, the German media generated 7.5 percent more gross advertising revenues than a year earlier, as of Nielsen Data released mid-November.

TV advertising made significantly above-average gains, while consumer magazines, direct mail, radio and cinema remained below the previous year’s level.

In 2021 to date, the advertising media recorded by Nielsen have generated a total of EUR 29.65 billion gross with spots, ads, etc., 4.15 billion of which in October.

With EUR 13.91 billion, or a market share of 46.9 percent, television remains the strongest advertising medium, increasing by a hefty 15.3 percent over the same months last year.

Online media and newspapers continued to grow. By contrast, general-interest magazines remained below the previous year’s figures – albeit by only 0.1 percent -.

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Table and data:

  • October 2021/20 YTD Type of media CSV
  • October 2021/20 YTD Industries CSV
  • October 2021/20 YTD Big spender CSV
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