Weekly media digest: December 23, 2021

MEDIAREPUBLIK > WEEKLY MEDIA DIGEST > 23 DECEMBER 2021

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MFE Media For Europe N.V. (parent company of the group previously known as the ‘Mediaset Group’) has further increased its shareholding in ProSiebenSat.1 Media: the voting shares of the group belonging to the Berlusconi empire increased from 12,38% to 19,11%.

Project approved.

The German Commission for Determining Concentration in the Media (KEK, Kommission zur Ermittlung der Konzentration im Medienbereich) has now approved the project, as the increase “does not conflict with any reasons to ensure diversity of opinion”, according to a statement by the Commission.

MFE Mediaforce Europe N.V. will serve as a holding company for a pan-European group of entertainment and media companies. ProSiebenSat.1 is also to become part of the transnational alliance.

Tensions grow between Mediaset and ProSiebenSat1.

However, ProSiebenSat.1 does not agree with the strategy of the Italians and opposes the plans for unification, as several German media reported. The German Group announces top personnel changes in the last weeks, which may exacerbate the tensions with the Italians:

  • Former Springer board-member Andreas Wiele and Bert Habets (former CEO of RTL Group) will join the supervisory board on 13 February 2022.
  • Rainer Beaujean will be appointed Chairman of the Executive Board, with a five-year contract. 
  • Ralf Peter Gierig, previously Deputy Group CFO, will become the new Chief Financial Officer of ProSiebenSat.1 Media SE on 1 January 2022.
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TV & VIDEO | PUBLIC REGIONAL BROADCASTING

The regional public TV stations prepare for the future and celebrate their success.

GO DIGITAL.

The Bayerischer Rundfunk (BR) and Südwestrundfunk (SWR) plan to launch a joint subsidiary for software services on 1 January 2022.

The “PUB – Public Value Technologies” will focus on developing “user-centred offers”, recommendation algorithms and data infrastructure.

The two ARD macro-regional broadcasters will each become 50 per cent shareholders in the new company, with 80 people at launch.

Here is the joint press release:

The new centrality of the regional pulic stations.

Macro-regional public TV stations have always been important in Germany, but the pandemic has returned them to a central role. In the last year, this has translated into significant audience figures.

The Mitteldeutsche Rundfunk MDR, the regional state-owned TV serving the middle-eastern German Länder and producing the national children-channel KIKA, recorded the highest TV market share in its history.

Shortly before the end of the year, MDR achieved the highest TV market share in Saxony, Thuringia and Saxony-Anhalt since it started broadcasting almost 30 years ago. In mid-December, the annual figure was 10.3 per cent.

MDR will start next year with, among other things, a multimedia project in the field of culture. The project “ostKUNSTwest” is dedicated to art history in East and West Germany after 1945.

GO DEEPER
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BIG PICTURE | Advertising data from nielsen

The gross advertising market grew significantly slower in November.

After seven months in a row in which gross advertising revenues in the German media increased by more than 10 per cent compared to 2020, according to Nielsen, November 2021 growth is now only 6.8 per cent. Television, in particular, grew much more slowly, but print media fared better than recently.

In total, the advertising media evaluated by Nielsen in Germany turned over 4.40 billion euros with advertising in November (gross) and a total of €34.1bn gross for 2021 so far.

Compared to November 2020, this corresponds to a plus of 6.8 per cent:

  • Television grew by 9.6% to 2.29 billion euros, 
  • Newspapers +9.2% to 527.2 million euros, 
  • Out-of-home advertising +8.6% to now 278.8 million euros. 

For the year as a whole, the gross turnover of the German media is now 7.5% higher than in 2020:

  • 34.08 billion in the months from January to November 2021, 
  • against 31.71 billion euros in the same period 2020. 

Nielsen Advertising Trend January to November 2021:

TelevisionEUR 16.20 billion (+14.5%)
NewspapersEUR 4.73 billion euros (+2.0%)
Online: EUR 4.19 billion euros (+7.1%)
General-interest magazines: EUR 2.62 billion euros (+0.2%)
Direct mail: EUR 2.32 billion euros (-8.5%)
Out of Home:EUR 2.27 billion euros (+10.8%)
Radio: EUR 1.72 billion euros (-2.4%)
Cinema:EUR 0.03 billion Euro (-18.8%)
GO DEEPER.
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CREATOR ECONOMY | SOLUTIONS MADE IN GERMANY

Steady increases distributions to creators.

The creator platform Steady, a solution for easy paywalls and memberships, reports that it has distributed 20 million euros to its community this year. The sum has doubled compared to the previous year. Steady offers podcasters and newsletter authors tools for subscription models; according to its information, Steady works with 1500 publishers.

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NUMBERS OF THE WEEK

Television year 2021: ZDF is again the strongest German broadcaster.

For the tenth time in a row, ZDF has secured the annual victory in German television as the single broadcaster in terms of market share. By the numbers:

14,8%

MARKET SHARE
+1,2 VS 2020

5,91 Mio.

DAILY VISITS ONLINE
+28% vs 2020

66,61 Mio.

PEOPLE REACHED MONTHLY BY THE ZDF OFFERINGS

INSERT_STEADY_CHECKOUT_HERE

Subscription and payments are managed by Steady Media GmbH, a company registered in Berlin, Germany. Steady passes on personal data to Media Republik to be able to provide the service. You can cancel the subscription at any time. Read more on your cancellation rights.

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