Television and online video in Germany.

Linear, digital, over the top: the German TV market has different dynamics than other European markets, but it is the one all players want to enter. Big size, fragmented and accelerating the transition from linear to digital and non-linear consumption. The public TV companies, ARD and ZDF, are leaders among viewers and paved the way to serve content online: their media libraries compete successfully against the global OTT players.
RTL Group and ProSiebenSat1 – leading private broadcasters – have diversified their businesses and mastered the challenges of the pandemic. Players like Netflix, Disney+, Amazon Video face tough competition from the local Tv companies and the new entrants. OTT pure players like Zattoo and Pantaflix also make the German video a rich and diverse digital TV market.

Media consumption data 2021: TV & video.

  Nov 29, 2021
More video watch time, more non linear TV, but also first signs of saturation of paid VOD and free video online. Data from the annual Media Activity Guide by SevenOneMedia, Q3 2021.

Media consumption 2021: media time and devices.

  Nov 24, 2021
Media usage in Germany reached a new record in 2021. The coronavirus pandemic had a direct effect on media usage. However, the underlying trend was already in action. In this post, the first

Local VOD can compete with the global players.

  Nov 18, 2021
Not only Netflix, Amazon or Disney+. The annual survey run by AGF, the German broadcasting measurement service, confirms that the media libraries of the German broadcasters, both public and commercial, are enjoying growing

Advertising in Germany: October 2021 review.

  Nov 16, 2021
In the months from January to October 2021, the German media generated 7.5 percent more gross advertising revenues than a year earlier, as of Nielsen Data released mid-November.

This section covers

  • Television in Germany.
  • German TV statistics.
  • Key facts about German TV.
  • German public TV stations.
  • Video consumption data.
  • Youtube and online video.
  • German TV ownership.
  • Germany SVOD market data.
  • German streaming platforms.
  • German TV strategies.
  • OTT players in Germany.
  • German TV companies profiles.
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